Join us for an insightful webinar featuring Roberto Valente, CEO of the Health and Beauty Group and Managing Director of BOS srl (part of the BolognaFiere Group), 23rd of June at 14.00 CET, 8.00 am EST
In this session, we will explore the Essential elements of building a compelling beauty brand identity. Roberto will delve into how a clear purpose, strong values, and a forward-thinking vision can significantly influence customer loyalty and set your brand apart in the competitive beauty industry.
In today’s highly competitive beauty market, where treatments, technologies and products are increasingly similar, true differentiation no longer comes from what salons offer, but from how they connect with clients. This presentation explores how building a strong brand identity rooted in purpose, values and vision is essential to creating lasting customer loyalty.
Using the “Start With Why” framework, it emphasizes the importance of communicating not just services (WHAT) and methods (HOW), but the deeper purpose (WHY) behind a brand. When businesses clearly define their purpose, they move beyond price-based competition and position themselves as trusted advisors and transformation experts.
The presentation also highlights the role of emotional connection in client retention. By addressing not only external, visible problems but also internal emotional needs and deeper philosophical concerns, beauty professionals can foster stronger relationships and trust. The StoryBrand framework is introduced to reposition the client as the hero and the professional as the guide, reinforcing empathy and authority as key drivers of loyalty.
Ultimately, the core message is that clients do not buy treatments: they buy transformation. By consistently aligning purpose, values, communication and personal branding, beauty businesses can shift from transactional interactions to meaningful, long-term relationships based on trust and emotional loyalty.
$0.00
June 23, 2026
14:00 (CET)
Registration closes June 19th, 2026
Join us for an insightful webinar featuring Roberto Valente, CEO of the Health and Beauty Group and Managing Director of BOS srl (part of the BolognaFiere Group), 23rd of June at 14.00 CET, 8.00 am EST
In this session, we will explore the Essential elements of building a compelling beauty brand identity. Roberto will delve into how a clear purpose, strong values, and a forward-thinking vision can significantly influence customer loyalty and set your brand apart in the competitive beauty industry.
In today’s highly competitive beauty market, where treatments, technologies and products are increasingly similar, true differentiation no longer comes from what salons offer, but from how they connect with clients. This presentation explores how building a strong brand identity rooted in purpose, values and vision is essential to creating lasting customer loyalty.
Using the “Start With Why” framework, it emphasizes the importance of communicating not just services (WHAT) and methods (HOW), but the deeper purpose (WHY) behind a brand. When businesses clearly define their purpose, they move beyond price-based competition and position themselves as trusted advisors and transformation experts.
The presentation also highlights the role of emotional connection in client retention. By addressing not only external, visible problems but also internal emotional needs and deeper philosophical concerns, beauty professionals can foster stronger relationships and trust. The StoryBrand framework is introduced to reposition the client as the hero and the professional as the guide, reinforcing empathy and authority as key drivers of loyalty.
Ultimately, the core message is that clients do not buy treatments: they buy transformation. By consistently aligning purpose, values, communication and personal branding, beauty businesses can shift from transactional interactions to meaningful, long-term relationships based on trust and emotional loyalty.
$0.00
June 23, 2026
14:00 (CET)
Registration closes June 19th, 2026
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